LEANDRO HUERTO
Empowering arts, culture, and social impact organizations
to tell stories that move people, shape culture, and Drive change.
Empowering arts, culture,
and social impact
organizations to tell stories that move people, shape culture, and Drive change.
Empowering arts, culture, and social impact
organizations to tell stories that move people, shape culture, and Drive change.
With over a decade of experience in strategic communications
and digital storytelling, I work with arts, culture, and mission-driven
organizations as a partner to develop thoughtful, impact-driven
communication strategies rooted in culture, creativity, and purpose.
With over a decade of experience in strategic communications and digital storytelling, I work with arts, culture, and mission-driven organizations as a partner to develop thoughtful, impact-driven communication strategies rooted in culture, creativity, and purpose.
With over 10 years of experience in strategic communications, digital content, editorial strategy, social media, and influencer marketing, I collaborate with arts, culture, and mission-driven organizations to help them tell stories that shape culture and drive positive change.
I hold a Licentiate degree in Political Science and Public Management from the Complutense University of Madrid, an MA in Digital Media and Technology from Goldsmiths, University of London, and a Certificate in Arts & Culture Strategy from the University of Pennsylvania.
I currently work with teams across Europe and North America, grounded in a deep commitment to diversity and inclusion. I bring a culturally informed perspective and advocate for stronger representation of underserved communities within cultural spaces.
ABOUT
ABOUT
Arts & Culture Strategy
We work together to design a clear strategic plan and theory of change aligned with your vision and mission. Drawing from creative and artistic practices, I help position arts and culture as tools for social transformation. Through a contextual placemaking approach, my work supports local communities, cultural institutions, and artists in developing people-centered, community-based solutions—mobilizing art as a force for a more inclusive, equitable, and sustainable future.
Impact Strategy • Theory of Change • Cultural Blueprint • Art for Social Transformation
Arts & Culture Strategy
We work together to design a clear strategic plan and theory of change aligned with your vision and mission. Drawing from creative and artistic practices, I help position arts and culture as tools for social transformation. Through a contextual placemaking approach, my work supports local communities, cultural institutions, and artists in developing people-centered, community-based solutions—mobilizing art as a force for a more inclusive, equitable, and sustainable future.
Impact Strategy • Theory of Change • Cultural Blueprint • Art for Social Transformation
Creative Education Content & Art for Public Spaces
I translate your core ideas into accessible, engaging learning experiences that inform, inspire, and empower communities to take action. This includes interactive platforms, family guides, lesson plans, educational games, and public art initiatives—supported by educational programming and events that bring your cultural and social impact strategy into shared public spaces.
Impact Strategy • Theory of Change • Cultural Blueprint • Art for Social Transformation
Creative Education Content & Art for Public Spaces
I translate your core ideas into accessible, engaging learning experiences that inform, inspire, and empower communities to take action. This includes interactive platforms, family guides, lesson plans, educational games, and public art initiatives—supported by educational programming and events that bring your cultural and social impact strategy into shared public spaces.
Impact Strategy • Theory of Change • Cultural Blueprint • Art for Social Transformation
Community Engagement, Partnerships & Public Programming
I support institutions in building meaningful, long-term relationships beyond their walls. This work focuses on forming strategic partnerships, and activating communities through experiential initiatives—often culminating in public programs and cultural events that bring people together around ideas that matter.
Community Weaving • Civic Dialogue • Cultural Programming
Community Engagement, Partnerships & Public Programming
I support institutions in building meaningful, long-term relationships beyond their walls. This work focuses on forming strategic partnerships, and activating communities through experiential initiatives—often culminating in public programs and cultural events that bring people together around ideas that matter.
Community Weaving • Civic Dialogue • Cultural Programming
Digital Content, Editorial, Newsletter Strategy
I design comprehensive digital storytelling strategies across websites, editorial platforms, social media, and email—building integrated ecosystems aligned with your institutional priorities. With a focus on attracting new audiences, deepening engagement, and turning readers into active community members who advocate for your mission within their networks.
Theory of Change • Cultural Blueprint • Art for Social Transformation
Digital Content, Editorial, Newsletter Strategy
I design comprehensive digital storytelling strategies across websites, editorial platforms, social media, and email—building integrated ecosystems aligned with your institutional priorities. With a focus on attracting new audiences, deepening engagement, and turning readers into active community members who advocate for your mission within their networks.
Theory of Change • Cultural Blueprint • Art for Social Transformation
Social Media Management & Influencer Marketing
I help transform your mission and values into a social media presence that is educational, human-centered, and engaging. Through intentional use of platform-specific storytelling—images, video, and graphics—I create immersive experiences that spark conversation, stop the scroll, and turn audiences into long-term ambassadors for your cause.
Impact Strategy • Theory of Change • Cultural Blueprint • Art for Social Transformation
Social Media Management & Influencer Marketing
I help transform your mission and values into a social media presence that is educational, human-centered, and engaging. Through intentional use of platform-specific storytelling—images, video, and graphics—I create immersive experiences that spark conversation, stop the scroll, and turn audiences into long-term ambassadors for your cause.
Impact Strategy • Theory of Change • Cultural Blueprint • Art for Social Transformation
Branding & Visual Identity
I collaborate with leading creative designers to build clear, accessible, and user-centered visual systems. The goal is to help your organization communicate its values at a glance—capturing attention, resonating with diverse audiences, and creating a cohesive, memorable presence across platforms.
Visual Playbook • Branding Guidelines • Digital Templates
Branding & Visual Identity
I collaborate with leading creative designers to build clear, accessible, and user-centered visual systems. The goal is to help your organization communicate its values at a glance—capturing attention, resonating with diverse audiences, and creating a cohesive, memorable presence across platforms.
Visual Playbook • Branding Guidelines • Digital Templates
Arts & Culture Strategy
We work together to design a clear strategic plan and theory of change aligned with your vision and mission. Drawing from creative and artistic practices, I help position arts and culture as tools for social transformation. Through a contextual placemaking approach, my work supports local communities, cultural institutions, and artists in developing people-centered, community-based solutions—mobilizing art as a force for a more inclusive, equitable, and sustainable future.
Impact Strategy • Theory of Change • Cultural Blueprint • Art for Social Transformation
Digital Content, Editorial, Newsletter Strategy
I design comprehensive digital storytelling strategies across websites, editorial platforms, social media, and email—building integrated ecosystems aligned with your institutional priorities. With a focus on attracting new audiences, deepening engagement, and turning readers into active community members who advocate for your mission within their networks.
Theory of Change • Cultural Blueprint • Art for Social Transformation
Creative Education Content & Art for Public Spaces
I translate your core ideas into accessible, engaging learning experiences that inform, inspire, and empower communities to take action. This includes interactive platforms, family guides, lesson plans, educational games, and public art initiatives—supported by educational programming and events that bring your cultural and social impact strategy into shared public spaces.
Impact Strategy • Theory of Change • Cultural Blueprint • Art for Social Transformation
Social Media Management & Influencer Marketing
I help transform your mission and values into a social media presence that is educational, human-centered, and engaging. Through intentional use of platform-specific storytelling—images, video, and graphics—I create immersive experiences that spark conversation, stop the scroll, and turn audiences into long-term ambassadors for your cause.
Impact Strategy • Theory of Change • Cultural Blueprint • Art for Social Transformation
Community Engagement, Partnerships & Public Programming
I support institutions in building meaningful, long-term relationships beyond their walls. This work focuses on forming strategic partnerships, and activating communities through experiential initiatives—often culminating in public programs and cultural events that bring people together around ideas that matter.
Community Weaving • Civic Dialogue • Cultural Programming
Branding & Visual Identity
I collaborate with leading creative designers to build clear, accessible, and user-centered visual systems. The goal is to help your organization communicate its values at a glance—capturing attention, resonating with diverse audiences, and creating a cohesive, memorable presence across platforms.
Visual Playbook • Branding Guidelines • Digital Templates
WHAT
I DO
WHAT I DO
PARTnERING with foundations, museums, visual arts nonprofits, cultural institutions, universities, and advocacy organizations, as well as social enterprises working across culture, education, and social impact.
CLIENTS
PARTERING with foundations, museums, visual arts nonprofits, cultural institutions, universities, and advocacy organizations, as well as social enterprises working across culture, education, and social impact.